GTM Architect. Platform Builder. Commercial Strategist.
I architect scalable businesses at the intersection of physical infrastructure and software platforms — across product strategy, GTM, and commercial model.
Siemens · General Motors · Daimler Truck · Mercedes-Benz · BMW · Audi
How I work
I engage in two ways depending on what you need.
Executive roles — I’m open to Director/VP positions in product, GTM, strategy, or business development at tech companies operating at the hardware-software intersection. If you’re building something where physical infrastructure and software economics both have to work, that’s where I do my best work.
Strategic advisory — I work with a focused set of companies on commercial architecture, GTM strategy, and platform design. Clients include OEMs, Tier 1 suppliers, and consulting firms navigating AV, EV, and SDV transitions.
What I bring:
- Market entry and GTM strategy for Europe and the US
- Commercial architecture: pricing, channel, and partnership models
- Platform and product strategy for 0-to-1 builds
- Investment due diligence and commercial landscape analysis
I’ve done all of this inside major companies at operating committee and board level. I’ve owned full P&L, led cross-functional teams across three continents, and closed deals that required aligning three different stakeholder interests simultaneously. When I take on advisory work, I bring the same standards of accountability.
Work With Me
Levelset
My newsletter on commercial strategy, platform architecture, and organizational design for physical-digital ventures. Published twice a week. No consulting frameworks. Real thinking about how these businesses actually get built, from someone who has built them.
Explore my Portfolio
Six case studies: EV charging platforms launched across eight European markets, a $650M infrastructure joint venture with BlackRock and NextEra, hardware-software GTM from zero to $13M in year one, enterprise platform strategy inside a global industrial company, autonomous fleet operations, and multi-market entry across Asia-Pacific and Africa.
Get in touch
If you’re working through a commercial challenge in a hardware-software business and want to test whether I’m the right person to help: 30 minutes, no pitch, no agenda except your problem.